The marketing of locally grown cut flowers
Floral subscription
A floral subscription involves a partnership between the grower and the consumer. Before the growing season begins, the consumer reserves bouquets and pays for them in advance. In exchange, the grower commits to reserving a portion of his flowers for the subscribers.
It’s the floral equivalent of Community Supported Agriculture (CSA). This type of marketing supports local agriculture and fosters a connection between consumers and farmers. Growers can organize their production based on subscriptions received before harvest begins. They have the assurance that a portion of their crop will be sold, and advance payments help them cover all early production expenses.
Public markets
Public markets allow consumers to buy directly from local farmers. They provide a unique opportunity to meet the growers and purchase fresh, seasonal produce. From spring to fall, markets are abundant throughout the province, with some remaining open year-round. Find a public market near you by visiting the Association des marchés publics du Québec website
Farm kiosks
Many growers have a stand at their farm, allowing them to sell their products directly to the public. Some kiosks are self-serve, meaning that the owner is not present. Customers can come and go as they please, choosing their own products and paying for them themselves. This creates a trust-based relationship between farmers and consumers.
Pick-your-own
The pick-your-own system is an experience that allows customers to go directly to the growers’ fields and handpick their own flowers. It gives consumers an insight into the daily lives of farmers and allows them to select the exact flowers they want. Some farms also offer picnic areas and additional activities. Freshness is guaranteed with this unique customer experience!
Agrotourism
Agrotourism blends the experiences of tourism with agricultural activities that take place directly on the farm. This initiative connects farmers with tourists or excursionists who are given the opportunity to learn about the agricultural community and farming through the hospitality and information provided by their host.
Weddings and events
Floral design is the artistic process of creating visually appealing floral arrangements using flowers, foliage, branches, and other plant materials. Whether custom-made or a la carte, the goal is to create an atmosphere for a particular occasion. Consider using locally grown flowers to add a unique touch to your event!
Corporate
Our floral arrangements enhance the aesthetics of the workspaces of various service-oriented businesses, including dental clinics, law firms, notaries’ offices, shopping malls, and more. Turnkey service is available through the delivery of complete flower arrangements, including the vase.
Florists and wholesalers
Florists are retailers who specialize in selling flowers, designing bouquets, and crafting floral arrangements.
Wholesale merchants act as intermediaries between retailers and growers.
Edible flowers
Edible flowers are those that are safe for human consumption. They are used to add colour, flavour, and texture to a variety of dishes, beverages, and desserts. Production and safety regulations apply. Some cut flowers are also edible, but it’s best to check with the grower to find out which ones.
Workshops
Floral farms offer various workshops focused on crafting, harvesting, creating, or transforming using their flowers as the main material. These sessions provide a chance to learn more about cut flower production while enjoying unique experiences with cut flower growers.
Dried Flowers
Some flower varieties retain their beauty even after drying. This aspect of flower production offers a way to enhance your daily life and living spaces year-round. It’s a wonderful option to enjoy locally sourced floral products that brighten your days, even during the winter months. Dried flowers have the added benefit of lasting for a very long time.
Byproducts
Many floral projects introduce this sector through various related products such as soaps, cosmetics, wreaths, frames, books, and posters. These unique items enable local businesses to diversify their production, ensuring the industry thrives year-round.
Propagation Materials Sales
Some businesses specialize in selling seeds, tubers, and seedlings. They provide propagation materials to other growers as well as individuals, offering unique varieties tailored to Quebec’s growing conditions.